Jam Sessions – Case Study # 115

Jam Sessions – Case Study # 115

Watch Display

At Chippenhook we have spent years perfecting the art of designing and manufacturing retail displays. Each new project presents unique challenges. But with every project, our teams rise up to the challenge and come up with innovative solutions for our clients.

Case Study # 115 – Universal Bangle or Watch Bar

Challenge: How can we design a universal bangle bar that is able to fit and exhibit different size bracelets, and or watches?

Traditional bangle bars do not fit tightly into the display slot in order to accommodate different-sized products. The issue with this is large watches or bracelets won’t display correctly because they tend to “fall” forward. Our team was tasked to design a bangle bar that not only was able to accommodate different size products but also fit in the existing display.


A cushion was added to the back of the bangle bar to allow for products of different sizes to be exhibited in the same bar. It is completely out of sight and fits neatly into the display allowing for maximum flexibility at retail. We call it the Universal Bangle Bar.

Take a look at the video below to see how our design team tackled this problem and came up with an innovative solution for universal watch or bangle displays.

About us

Chippenhook is a place where passionate people come together to create awesome products.  We are a family of choice.  And, like all families, we are like fudge- sweet with a few nuts.

We don’t see ourselves as designers of packaging, displays, and fixtures, but as creators of moments — moments of impact, attraction, decision, anticipation, and satisfaction. At Chippenhook We do what we do because we are — unapologetically — a group of driven, passionate geeks: designers, ideators, and creators interested in learning just how far the consumer-brand interaction can be taken at point of purchase. We create point-of-sale magic not just in the WOW sense, but in every exquisite detail of the HOW. After all, our mothers told us we could do ANYTHING. We couldn’t agree more.

Chippenhook is part of the Vassi Design Group.

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