Jam Sessions – Case Study # 234

Jam Sessions – Case Study # 234

Cole Haan Retal Displays by Chppenhook

At Chippenhook we have spent years perfecting the art of designing and manufacturing retail displays. Each new project presents unique challenges. But with every project, our teams rise up to the challenge and come up with innovative solutions for our clients.

Case Study # 234

Challenge: how can we develop a display that evolves with our customer’s merchandising needs?

‘Versa Philosophy.’ We design most of our retail displays using this philosophy, always keeping sustainability in mind. Our design team faced the challenge of how to design a display that can easily grow as the need arises.

We wanted a display versatile enough so that our customers would not get stuck with any displays they didn’t need.

Our solution: Magnetic building blocks. As your merchandising needs change, the display changes with you.

About us

Chippenhook is a place where passionate people come together to create awesome products.  We are a family of choice.  And, like all families, we are like fudge- sweet with a few nuts.

We don’t see ourselves as designers of packaging, displays, and fixtures, but as creators of moments — moments of impact, attraction, decision, anticipation, and satisfaction. At Chippenhook We do what we do because we are — unapologetically — a group of driven, passionate geeks: designers, ideators, and creators interested in learning just how far the consumer-brand interaction can be taken at point of purchase. We create point-of-sale magic not just in the WOW sense, but in every exquisite detail of the HOW. After all, our mothers told us we could do ANYTHING. We couldn’t agree more.


Chippenhook is part of the Vassi Design Group.


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