Today’s consumers are expecting brands to be aligned with their values. Sustainability, and sustainable practices are expected not only on the B2C level, but also on the B2B level. What steps the brand takes depends on many factors, but these factors need to be looked at closely.
Consumers are becoming more and more conscious of the environmental impact of their purchase decisions. Thus, are more likely to purchase products from a brand which resonates with their own personal values. This fact creates B2C to align with B2B by making demands to incorporate into their product’s production. The tricky part is truly understanding how this contribution will help decrease our carbon footprint. When the B2B puts demands of using recyclables or sustainable materials many times the carbon footprint to do this is actually worse. This is why it is important for B2B to work together. Ensuring each sides’ contribution is a positive step to reducing our greenhouse effect and not just marketing.
We are proud that sustainability principles are at the heart of what we do at Chippenhook every day. As a company, we are committed to the fundamentals of reducing our carbon footprint, as well as the long-term effects our business has on communities where our employees and customers live and work.
How We Do It
Our products – which are backed by our industry expertise – are designed to utilize local materials close to our factories in order to ensure the continued reduction of our carbon footprint. By reducing transportation costs, we have cut an estimated 150 metric tons of CO2 per year.
Our products and services are meant to last. But, as you know, every good thing has a shelf life. That is why we design our products to be manufactured from materials that have evidence of sustainability.
MDF or “Medium Density Fiberboard” is considered to be “green” or environmentally friendly because it is manufactured from a combination of real wood and recyclable products.
Stainless steel is a long-lasting, durable and 100% recyclable material. The average stainless steel object has nearly 60% recycled material and does not contain any potential harmful chemicals, making it food safe.
Paper is a material that we’re all used to recycling, since 87% of us have access
to curbside or drop-off recycling for paper. So our paper products you throw into
the bin are finding their way to plenty of new products.
The Apple Doesn’t Fall Far From The Tree
It’s true what they say, the apple not falling far from the tree. Our parent company is committed to improving the communities we live and work in. SigmaQ has been an innovator in corporate social responsibility, as one of the first companies in Central America to take a genuine interest in our personnel’s well-being and professional development. To read more about SigmaQ’s Corporate Social Responsibility, click here.