Sustainability, at the heart of what we do every day.

Today's consumers are expecting brands to be aligned with their values. Sustainability, and sustainable practices are expected not only on the B2C level, but also on the B2B level.  What steps the brand takes depends on many factors, but these factors need to be looked at closely.   Consumers are becoming more and more conscious of the environmental impact of their purchase decisions. Thus, are more likely to purchase products from a brand which resonates with their own personal values. This fact creates B2C to align with B2B by making demands to incorporate into their product's production.  The tricky part is truly understanding how this contribution will help decrease our carbon footprint.  When the B2B puts demands of using recyclables or sustainable materials many times the carbon footprint to do this is actually worse.  This is why it is important for B2B to work together. Ensuring each sides' contribution is a positive step...

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OUR TEAM ENDED THE YEAR WITH GREAT NEWS!   With the holiday season over, some of us are still readjusting getting back to real life. Our inboxes are still filled with hundreds of unanswered emails. So, the fact that you are still here is pretty awesome. We appreciate it. Which is why we'll keep this short so you can return to planning your next vacation.   2019 was a pretty exciting year for us. We celebrated our parent company's 50th anniversary. While you are reading this, our design team is picking paint colors for our new digs. Yes, we are starting 2020 in a brand new office! And the cherry on top: Chippenhook was named one of the 2019 best places to work in Lewisville by Zippia!   We mean, what's not to love? The lovely Miss Ziva David -our office dog- is here every day to greet you. We also have our very own resident baker,...

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Outdoor Industry: Powerful Economic Engine

Carve- Outdoor

  IT MAY BE STARTING TO GET COLD OUTSIDE. BUT OUR MINDS —AND SKETCH PADS— ARE ALWAYS THINKING ABOUT THE OUTDOORS.   According to the Outdoor Industry Association (OIA), outdoor recreation in the United States is an economic powerhouse. It is among our nation’s largest economic sectors.  It generates annually $887 billion in consumer spending, that’s right -billion with a b! In addition, it also creates around 7.6 million jobs.   We are fortunate to live in a nation surrounded by natural beauty and inspiring landscapes. So, it is no wonder that American consumers are now spending more on outdoor recreation than they do on pharmaceuticals and fuel per year.[1]   Outdoor Industry Economy  Wondering how these $887 are billion spent? According to the OIA, consumer spending on outdoor recreation includes:   Trip and travel spending: including airfare, fuel, lodging, groceries, lessons and more. Recreation products: including gear, apparel, footwear, equipment, services and vehicle purchases...

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First Impressions Do Matter!

Coach hands Seven Seconds

It takes seven seconds for customers to make the first critical decision about your product. Years of product design, development and marketing often come down to a mere seven seconds. In the retail world, that's a small window of time to capture a shopper's attention. Once you have won these valuable moments of attention with the right story, you may win another two minutes, five minutes or even twenty. Keep in mind, the first seven seconds will make or break your story. Are you still with me? Here's a fun fact for you: did you know that according to the Statistic Brain Research Institute, goldfish have the attention span of nine seconds? Care to guess what the human attention span is? Eight seconds! In other words, we are literally distracted faster than goldfish. Feeling like you can relate to Dory, anyone? Although it may not seem like it is enough time to make...

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We’re losing our heads this trick or treat season!

Hershey's Skull 2

We like to think of ourselves as visionaries. And not to brag, but with this project we definitely deserve to be patted on our backs! It all started with a lead that came through our website a few years ago. It then led us to visit Hershey's, where one very important question was asked: do you have the capabilities to produce a plastic skull for our Halloween candy? Of course, never ones to shy away from challenges we said: definitely, yes! That was 2017, and flash-forward to today, we have spent the last two and a half years working with our parent company SigmaQ to make this project come to life, which you can now find in stores! We like to operate under the motto that our clients are the key to our success. Which is why since the get-go we were more than willing to do whatever it took to make...

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We’re in the business of creating magic

Magic floating ring display

Humans are visual creatures, what we see will influence us the most. Did you know that half of our brains are directly or indirectly devoted to processing visual information? 1 Brick and mortar stores have experienced a decline in sales due to customers migrating to online shopping. Therefore, it is evident retailers must incorporate visual merchandising strategies to attract customers to their stores. When designed properly, visual merchandising will not only make your store more attractive, but will also entice foot traffic and encourage impulse shopping. Having a well-designed store will stimulate repeat sales and grow customer brand loyalty. What are the basic elements of visual merchandising in retail? Visual merchandising is all about the look and feel of your store and brand. It takes into account elements such as overall appearance and layout, uniforms, signage, illumination, point of sale materials and packaging. Together they all play a very important role into creating a...

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