It takes seven seconds for customers to make the first critical decision about your product. Years of product design, development and marketing often come down to a mere seven seconds. In the retail world, that's a small window of time to capture a shopper's attention. Once you have won these valuable moments of attention with the right story, you may win another two minutes, five minutes or even twenty. Keep in mind, the first seven seconds will make or break your story. Are you still with me? Here's a fun fact for you: did you know that according to the Statistic Brain Research Institute, goldfish have the attention span of nine seconds? Care to guess what the human attention span is? Eight seconds! In other words, we are literally distracted faster than goldfish. Feeling like you can relate to Dory, anyone? Although it may not seem like it is enough time to make...
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