What does it mean to be an icon?

September 21, 2011 • by Johnathan Sanders0 comments

Imagine a pink pill-box hat. A Robin’s Egg blue box. Thick green glass. All iconic images that instantly bring a person (Jacqueline Kennedy Onassis) or a brand (Tiffany and Coca-Cola) to mind.    No question.    Think about your brand.  What sets you apart? In the world of retail, creative directors spend weeks, months even, putting together [...]

Do me a favor… Go Shop!

• by Johnathan Sanders0 comments

Sounds like an easy request, right? Well, I’d like you do more than help the economy, though that’s appreciated. I want your eyes to do the shopping for me……and yourself. After more than 20 years in all aspects of Retail from all levels of management, store development, merchandising and buying, I can’t shop like a [...]

Opportunities to Compel

May 28, 2010 • by Kristopher Kargel0 comments

My wife recently sent her Accutron watch into Bulova (owns Accutron) for repairs. She really likes this watch and was anxious to get it back. You can imagine our minds were on nothing else but what was inside. Who doesn’t like to open a package when you expect/know there is something you want inside. The [...]