Read about our
thoughts & ideas on
the Chippenhook blog.

Dressing Rooms… Really?

September 30, 2011 • by Kristopher Kargel

I haven’t been to a certain store in a few years so I purposely went there today to buy jeans. I picked several pairs to try on and proceeded to the nearest dressing room. I found the most depressing place I could have imagined. I actually think the pictures look better than real life. You [...]

Pop-up Retail: Hermes “pop-up” Store

September 23, 2011 • by Barry Rutherford

Hong Kong shares with western malls the same seasonal push to merchandise as much as possible during the Christmas season. Since there are a number of large scale shopping malls (even larger than some in the U.S.), the use of innovative space and special event marketing/merchandising is critical for seasonal programs. One perfect example (although [...]

What does it mean to be an icon?

September 21, 2011 • by Johnathan Sanders

Imagine a pink pill-box hat. A Robin’s Egg blue box. Thick green glass. All iconic images that instantly bring a person (Jacqueline Kennedy Onassis) or a brand (Tiffany and Coca-Cola) to mind.    No question.    Think about your brand.  What sets you apart? In the world of retail, creative directors spend weeks, months even, putting together [...]

Do me a favor… Go Shop!

September 21, 2011 • by Johnathan Sanders

Sounds like an easy request, right? Well, I’d like you do more than help the economy, though that’s appreciated. I want your eyes to do the shopping for me……and yourself. After more than 20 years in all aspects of Retail from all levels of management, store development, merchandising and buying, I can’t shop like a [...]

Globe

April 26, 2011 • by marketing

Strategically positioned around the globe offering unparalleled fabrication and distribution methods.

Essence of your brand

April 26, 2011 • by marketing

Creating innovative packaging & product display that capture the essence of your brand  vividly and unforgettably…

Viral Tool

April 26, 2011 • by marketing

The right packaging is a viral tool.  In the presence of an audience, it commands attention.

Package

April 26, 2011 • by marketing

It’s not just a package. It’s a statement. It’s your brand. It’s a lasting impression for your product.

Best Materials

April 26, 2011 • by marketing

The best materials, flawless production and unique designs.

Science

April 26, 2011 • by marketing

We believe displaying your product is not just an art. It’s a science. One that we have perfected.